Improve Social Intelligence For a Competitive Edge - PDF

Improve Social Intelligence For a Competitive Edge

Advancements in the field of Internet and Web technologies have increased the accessibility of
computing re- sources and mobile devices. The rich media content along with the ensuing social,
economic, and cultural changes, computing technology and applications have today evolved to
facilitate collaboration and social interactions in general. This has given rise to the concept of social
computing and social intelligence and has attracted the interest of researchers, technologists,
online game vendors , web entrepreneurs and business strategists to name a few.

Social networking minus the social intelligence does not yield expected results. Today's business
scenario finds most of the leading brands with their footprints on the social media sphere are
focusing on how to improve social intelligence. Social intelligence which refers to the awareness of
the thoughts, feelings and beliefs of others, and its effect on a person are today applied in every
area of life, including business and relationships. It creates a feeling of interconnectedness, ability
to deal with the challenges and improves performances. e. For the brands, this helps them to stay
connected with their audience and also generate mass awareness about their products, services
and initiatives.

Social intelligence is gathered through blogs, articles, Q&A sessions and initiated discussions. This
process facilitates the enterprises to understand the various perspectives about their marketing
strategies which can be later used to rectify the strategies, improve upon for better market
performance. However, improving social intelligence being considered as a vital factor for social
media monitoring, experts in the field of social media analytics tools have designed and
developed social intelligence applications that will help enterprises track information from various
social sites to understand consumer behavior.

The social intelligence applications facilitate the brands to penetrate into broader market segments
to get valuable real-time information. Being easy to operate these applications helps to evaluate
the effectiveness of acquisition campaigns, conduct funnel analysis on viral features and
promotions, manage currency monetization, manage trend metrics such as facebook metrics and
other social analytics. Such actionable insights helps enterprises in taking smarter operating
decisions.

Further, social media analytics enables enterprises to offer customized service and enhances brand
reputation in easy-to-find profiles. This helps the enterprises to assess the social effectiveness of
the brand and check the effectiveness of the initiatives in improving social intelligence. The
innovative social intelligence applications and advanced social analytics tools help organizations to
leverage on the full potential of social media monitoring and help brands gain a competitive edge.

Learn more about : actionable insights

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Source: http://pdfcast.org/pdf/improve-social-intelligence-for-a-competitive-edge

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