From fair trade-only websites to online eco printing and curated cause marketplaces, these web-focused social businesses attempt to incorporate use the Internet in order to do a few things. Firstly, many of these organizations may have stores in which they sell products. Secondly, they may which to foster community and in essence, enhance their brand through networking and sharing. Lastly, and this is something that they all have in common, is a desire and strategy to use the web in order to further their social and/or environmental mission, whatever that may be.
Web-focused social businesses take the digital to the next level and just don't simply have a website and social media accounts because doesn't everyone do at least that nowadays?
Source: http://www.trendhunter.com/slideshow/webfocused-social-businesses
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